On February 27, 2025, the Culture Masters Global Webinar 2025 will take place—an international forum dedicated to intangible cultural heritage and sustainable urban development. Among the invited speakers is Kaloyan Nikolov, President of the European Association of Folklore Festivals (EAFF), who will present the significance of folklore events as a driving force for social integration and economic development.

The webinar will bring together experts, scholars, and policymakers to discuss best practices for integrating cultural heritage into urban policies. Key topics will include international cooperation, the preservation of traditions through festivals, and the adaptation of cultural policies to modern challenges.

Kaloyan Nikolov’s participation highlights the importance of folklore festivals not only as a means of preserving cultural identity but also as a key tool for the development of local communities and tourism.

For more information about the event, visit: Arirang Culture Connect.