Culture Masters, the prominent non-governmental organization dedicated to preserving and promoting the world's intangible cultural heritage, is proud to announce the issuance of official designation certificates to the newly appointed Arirang Masters for 2024. Alongside these prestigious certificates, Culture Masters has launched an extensive promotional campaign to highlight the achievements and cultural significance of these exceptional artists.

The Arirang Master Designation Project, a flagship initiative of Culture Masters, identifies and honors artists worldwide who have made significant contributions to the preservation and advancement of intangible cultural heritage. These artists, known as Arirang Masters, are selected for their outstanding creativity, dedication to mentorship, and their role in safeguarding traditional cultural expressions.

In July 2024, the International Advisory Board (IAB) of Culture Masters convened to designate new Arirang Masters from across the globe.

As a result, 19 artists from diverse countries, including Azerbaijan, Canada, Peru, Mongolia, Norway, Brazil, Nepal, Iran, Kazakhstan, and more, have been recognized for their extraordinary contributions to cultural heritage. Each of these artists has now received an official certificate from Culture Masters, symbolizing their status as cultural ambassadors on the global stage.

To further enhance the visibility of these cultural icons, Culture Masters has developed a comprehensive promotional campaign. This includes the creation of dedicated profiles for each Arirang Master on the special website "All Arirang Masters" (https://www.culturemasters.org/all-arirang-master), where audiences worldwide can explore the rich tapestry of traditions represented by these artists.

Additionally, these profiles are featured in a special edition of the Arirang Culture Connect, a global online newspaper dedicated to cultural exchange and heritage preservation. The promotional content delves into the life and work of each artist, offering readers a deep understanding of their cultural significance and the unique artistic traditions they embody.